How many times do we hear companies tout that a certain product is “New and Improved”, only to find out that it really doesn’t taste or perform any better or any worse than it already had?
Well, dear friends… We at CrunchDaddy Popcorn are proud and excited to tell you that we’ve been hard at work to improve one of our classic, original savory flavors, White Cheddar & Horseradish Crunch. At long last, we’ve nailed it!!
“But if it’s classic and original, why mess with it?”
The truth is that while we love cheddar cheese on our popcorn and go crazy for horseradish, we have had a terrible time sourcing horseradish that has just the right taste to make this flavor a winner on a regular basis. Horseradish lovers crave the fiery sensation that it brings to the palate… and when blended with fine cheddar cheese it can be heavenly.
Unfortunately, horseradish can also be terribly bitter when not processed properly. Perhaps it has to do with the region in where it is grown, the soil, the moisture or other factors that only a horseradish expert would know. All we know is that the taste of the horseradish that we purchase for CrunchDaddy Popcorn varies wildly. The inconsistent quality has made it terribly difficult to produce a product with the flavor and heat that our customers demand and without the medicinal bitterness that horseradish can bring.
Frankly, it’s been maddening… to the point that we nearly discontinued the product!
Yet, we love challenges… and we don’t give up that easily! Thus, we decided to approach the flavor in an entirely different way. Per customer demands, we knew we needed more of that classic horseradish HEAT, the kind that wakes your taste buds and makes your eyes water just a bit!! Beyond that, we needed a more consistent quality of horseradish that was free of the bitterness that was too familiar to us.
After some research, consultation with a horseradish expert (by luck!) and some late night experiments in the CrunchDaddy test kitchen, we’re proud to tell you that White Cheddar & Horseradish Crunch has evolved… Truly “New and Improved”, with all of the great taste and zesty spice that our customers have asked of us! This flavor is one that deserves a place at your next cocktail party!!